Leveraging Local Influencers for Brand Exposure
Description: Local influencers are individuals who have cultivated a following in a specific community or niche, often based on their locality. Collaborating with these influencers can provide your franchisees with an authentic channel to reach potential customers. When executed correctly, influencer partnerships can amplify your brand's presence, foster trust within the community, and drive increased patronage to your business.
Steps:
- Scout for Local Influencers: Explore platforms like Instagram or TikTok to discover influencers who resonate with your brand and have authentic interactions.
- Initiate Contact: Send a Direct Message (DM) from your official account, pitching the collaboration and detailing your offer.
- Set Expectations: Establish a mutual agreement detailing content requirements, post dates, and giveaway structure.
- Craft the Post: Provide the influencer with a catchy and clear caption for the giveaway.
- Monitor Engagement: Regularly check the post's performance, engage with participants, and address queries.
- Announce the Winner: Support the influencer in selecting a winner and ensure a smooth prize delivery or redemption process.
- Evaluate Impact: Analyze key metrics such as engagement rate, new followers, and conversion to sales to measure the success of the collaboration.
Resources:
- Xola Discount Code Generation - Learn how to generate one-time use discount codes.
Audit Checklist:
- Identified relevant local influencers with high engagement.
- Sent a well-structured DM proposing collaboration.
- Established a clear mutual agreement.
- Provided a compelling giveaway caption to the influencer.
- Monitored the giveaway post's engagement.
- Assisted in selecting and announcing the winner.
- Conducted a post-campaign evaluation.
What Good Looks Like:
Caption:
**GIVEAWAY TIME: Win 4 tickets to a wild Trolley Pub South End Pub Crawl!🍻 You + 3 friends could be part of this epic adventure ($156 value)!
For a chance to win:
2️⃣ Tag your 3 pub crawl buddies below!
⭐️BONUS: Share on your story for an extra entry!
Multiple tags = multiple entries. Giveaway closes at noon on 6/16! Winner will be announced ONLY on ExploreCLT’s stories and the original post.
#exploreclt #giveaway➡️Trolley Pub Perks:
Outdoor adventure with bar stops 🌤🍺
2-hour tour with hill-assist motor 🕑🔋
Drink while pedaling from our beer shop🚲🍻
Spots are flying fast! Don’t win? Use ‘EXPLORECLT’ for 10% OFF in June.🔖 Hurry and tag your crew! 🍻🥳