πŸ“£ 2024 Marketing Campaign Calendar (INSPIRATION)

πŸ“£ 2024 Marketing Campaign Calendar (INSPIRATION)

πŸ“£  2024 Marketing Campaign Calendar Inspiration

In order to maximize bookings and create a sense of urgency among potential customers, we have developed a comprehensive marketing calendar for Trolley Pub. Our strategy involves running small, consistently ending sales across various channels, creating the impression of continuous flash sales. This approach leverages the average booking window of 1-3 weeks, encouraging customers to make a reservation without delay. By aligning these campaigns with key holidays and events, we aim to enhance engagement and drive sales. While the following calendar is tailored for Trolley Pub, it can be easily adapted for similar concepts. Use these dates and strategies as a template, and feel free to introduce your own campaigns if they prove effective.

Annual Calendar
CAMPAIGN
DATE (Start and Stop)
RECOMMENDED ACTIONS
Offseason Sale*
 January 6th - Feb 6th
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
St. Patricks Day Campaign*
February 18th - March 17th
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
Spring Campaign**
April 1st - April 30th
- Website Pop Up
- Email Newsletter
- Xola Code
- FB Ads
- Organic Social Posts
Cinco de Mayo Campaign*
May 1st - May 5th
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
Memorial Day Campaign**
May 20th - May 31st
- Website Pop Up
- Email Newsletter
- Xola Code
- FB Ads
- Organic Social Posts
July 4th Campaign*
June 20th - July 4th
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
Labor Day Campaign**
August 21 - Sep 5th
- Website Pop Up
- Email Newsletter
- Xola Code
- FB Ads
- Organic Social Posts
Oktoberfest Pub Crawl Campaign*
September 16th - October 3rd
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
Halloween Campaign**
October 3rd - October 31st
- Website Pop Up
- Email Newsletter
- Xola Code
- FB Ads
- Organic Social Posts
Black Friday / Cyber Monday Campaign*
Nov 25th -December 2nd
- Website Pop Up
- Email Newsletter
- Xola Code (if applicable)
Holiday Lights Campaign**
Nov 27th - Dec 25th
- Website Pop Up
- Email Newsletter
- Xola Code
- FB Ads
- Organic Social Posts

St. Patrick's Day Sale Campaign

DatesOrganic Social Posts
GMB Posts
Email Newsletter
Website Popup
Meta Ads
Google Ad Offer Extension
SCHEDULE DATE: 2/11/2024
βœ”
βœ”
βœ”



LAUNCH DATE: 2/18/2024
βœ”
βœ”
βœ”
βœ”


END DATE: 3/17/2024



βœ”



Discount Amount
Booking Window
Arrival Window
Listings
Discount Code
10% Off
2/18/24 - 3/17/24
N/A
All Listings
STPATTYS

Organic Social Post Caption #1
πŸ€ St. Paddy’s Day just got better! Save 10% on Trolley Pub tours with code 'stpattys'. Gather your friends and let’s celebrate!  #StPatricksDay #CelebrateInStyle
Organic Social Post Caption #2
Turn St. Patrick’s Day into an adventure! 🌈 Use 'stpattys' for 10% off your Trolley Pub booking. Don’t miss this chance to pub crawl and celebrate! πŸ€ #TrolleyPubFun #StPaddysDay
Google Business Post #1
πŸ€ St. Paddy’s Day just got better! Save 10% on Trolley Pub tours with code 'stpattys'. Gather your friends and let’s celebrate!  
Google Business Post #2
Turn St. Patrick’s Day into an adventure! 🌈 Use 'stpattys' for 10% off your Trolley Pub booking. Don’t miss this chance to pub crawl and celebrate! πŸ€
Website Popup Option #1
πŸ€ St. Patrick’s Day Special! πŸ€ Use code 'stpattys' for 10% off. Book your Trolley Pub adventure now and celebrate with us! Offer valid till March 17th. ✨
Website Popup Option #2
Celebrate St. Patrick’s with Trolley Pub!  Save 10% using 'stpattys'. Let’s make this day unforgettable. Book now! πŸŽ‰πŸ€
Email Newsletter Text #1
Get ready to celebrate St. Patrick's Day with Trolley Pub! Use the code 'stpattys' for 10% off your booking. Whether you're joining a mixer or booking a private tour, let's make this celebration one for the history books! Offer ends March 17th. πŸ€
Email Newsletter Text #2
Don’t miss out on our St. Patrick's Day special! πŸŽ‰ Trolley Pub is offering 10% off with promo code 'stpattys'. Book your tour today and let's celebrate together. Secure your spot before it's too late! πŸ’š
Facebook Ad Copy #1
Make St. Patrick's Day unforgettable with Trolley Pub! πŸ€ Use 'stpattys' for 10% off and let the good times roll. Book your spot now and join the celebration on wheels! πŸ’š
Facebook Ad Copy #2
This St. Patrick’s, do something different! πŸŽ‰ Get 10% off your Trolley Pub tour with 'stpattys'. Bring your friends or book a private tour. Let's make this a day to remember! 🍻


St. Patricks - Trolley Pub by Brett Ridenour

Memorial Day Campaign

Campaign Name: Memorial Day Salute

Short Description: Honor and celebrate Memorial Day with Trolley Pub! Kick off the summer with a memorable tour of the city, enjoying stops at vibrant locales and scenic spots. From May 20th to May 31st, we're offering a 10% discount on all bookings with the promo code "SALUTE".

Dates:

  • Schedule Campaign: April 25th
  • Campaign Start: May 20th
  • Campaign End: May 31st

Code: "SALUTE" for a 10% discount on your booking, valid from May 20th to May 31st.

Marketing Materials

Social Media Post Captions:

  1. "πŸ‡ΊπŸ‡Έ Salute to summer and honor Memorial Day with us! Use code 'SALUTE' for 10% off your Trolley Pub tour. Let's make this Memorial Day memorable. #MemorialDay #TrolleyPub"
  2. "Start your summer with a tribute! 🚎 Use 'SALUTE' for 10% off and explore the city this Memorial Day. Celebrate, remember, and enjoy. #SaluteAndRide #MemorialDayWeekend"

Facebook Ad Copy:

  1. "This Memorial Day, honor, remember, and celebrate on the move! πŸ‡ΊπŸ‡Έ Get 10% off with 'SALUTE'. Book your Trolley Pub tour and let's make memories together."
  2. "Memorial Day is for remembrance and new adventures. 🚎 Use code 'SALUTE' for 10% off and join us for a tour that celebrates freedom and fun."

Email Newsletter:

  1. "Celebrate Memorial Day with Trolley Pub! πŸŽ–οΈ Use 'SALUTE' for 10% off and kick off your summer with a tour filled with stories, sights, and the spirit of remembrance. Book your spot today!"
  2. "Memorial Day deserves a special celebration. 🚎 With 'SALUTE', get 10% off your Trolley Pub adventure. Let’s honor this day with an unforgettable journey through the city. Reserve now!"

Website Popups:

  1. "πŸŽ–οΈ Memorial Day Special! Use 'SALUTE' for 10% off your booking. Celebrate, remember, and ride with us. Valid May 20th - May 31st. 🚎"
  2. "Honor Memorial Day with a unique experience! πŸ‡ΊπŸ‡Έ Get 10% off with 'SALUTE'. Book your Trolley Pub tour and make this holiday memorable. Offer ends May 31st. 🚎✨"

July 4th Campaign

Short Description: Celebrate Independence Day with Trolley Pub! This July 4th, we're inviting everyone to experience the excitement of the city on our unique trolley tours. Enjoy a 10% discount on all bookings with the special promo code "USA."

Dates:

  • May 30th: Preparation phase β€” Schedule and finalize all campaign materials.
  • June 6th: Campaign goes live.
  • July 4th: Campaign concludes. Post-campaign review and take down of promotional materials.

Code: "USA" for a 10% discount on your booking, valid through July 4th.

Short Organic Social Media Post Captions:

  1. "πŸŽ† Celebrate July 4th with Trolley Pub! Use code 'USA' for 10% off your ride. Let's make this Independence Day unforgettable! πŸ‡ΊπŸ‡Έ #July4th #TrolleyPub"
  2. "Ready for fireworks and fun? πŸŽ‡ Book your July 4th Trolley Pub tour with 'USA' and save 10%! Let freedom ride! 🚎πŸ’₯ #IndependenceDay #CelebrateFreedom"

Highly Engaging Facebook Ad Copy:

  1. "This July 4th, celebrate freedom on the move with Trolley Pub! πŸ‡ΊπŸ‡Έ Use 'USA' for 10% off and join us for an unforgettable tour. Book now and let's make independence day truly special! πŸŽ†"
  2. "Light up your July 4th with Trolley Pub! πŸŽ‡ Get 10% off using code 'USA'. Bring your friends, and let's celebrate Independence Day in style. Don’t wait, book your spot today! πŸ‡ΊπŸ‡ΈπŸšŽ"

Short Email Newsletter:

  1. "Get ready to celebrate July 4th with Trolley Pub! πŸŽ† Use promo code 'USA' for 10% off and book your tour today. Whether you're looking for a unique way to see the fireworks or just want to enjoy the city, we've got you covered. Offer ends July 4th, don't miss out!"
  2. "July 4th is around the corner, and Trolley Pub is here to make it spectacular! πŸ‡ΊπŸ‡Έ Save 10% on your booking with 'USA'. Experience the Independence Day festivities like never before. Book now and ensure your spot on this memorable ride!"

Short Popups for Site (w/ emojis):

  1. "πŸ‡ΊπŸ‡Έ July 4th Special Offer! πŸŽ‡ Use code 'USA' for 10% off your Trolley Pub booking. Celebrate Independence Day with us! Valid until July 4th. Book now and let’s make it a day to remember! 🚎"
  2. "Celebrate July 4th on Trolley Pub! πŸŽ† Save 10% with 'USA'. Join us for a ride filled with fun, freedom, and fireworks. Book your adventure today! 🚎πŸ’₯"

Labor Day Campaign

Short Description: Celebrate the achievements of workers and the spirit of the American labor movement with Trolley Pub's Labor Day Getaway. From August 26th to September 5th, enjoy a 10% discount on all tours using the promo code "GETAWAY".

Dates:

  • Schedule Campaign: August 1st
  • Campaign Start: August 26th
  • Campaign End: September 5th

Code: "GETAWAY" for a 10% discount on your booking, valid from August 26th to September 5th.

Marketing Materials

Social Media Post Captions:

  1. "🚎 Take a break this Labor Day with Trolley Pub! Use code 'GETAWAY' for 10% off. Explore, relax, and celebrate your hard work."
  2. "Labor Day is for pub crawls and adventures. πŸŒ† Use 'GETAWAY' for 10% off your Trolley Pub tour. Let’s make this holiday weekend unforgettable."

Facebook Ad Copy:

  1. "Celebrate your labor with a pub crawl πŸ› οΈ This Labor Day, get 10% off Trolley Pub tours with 'GETAWAY'. Book your spot and enjoy the fruits of your hard work."
  2. "Labor Day calls for a special escape! 🚎 With 'GETAWAY', save 10% on your tour. Discover the city in a new light, relax, and toast to your achievements."

Email Newsletter:

  1. "Escape the routine this Labor Day with Trolley Pub! 🌟 Use 'GETAWAY' for 10% off and treat yourself to an adventure. Celebrate your hard work with a tour that’s all about fun and relaxation. Book now!"
  2. "Ready for a Labor Day to remember? 🚎 Get 10% off with 'GETAWAY' and let Trolley Pub take you on a journey. It’s time to relax, explore, and enjoy. Reserve your seat today!"

Website Popups:

  1. "πŸ› οΈ Labor Day Getaway Special! Use 'GETAWAY' for 10% off. Take a break and join us for a tour. Valid August 26th - September 5th. 🚎"
  2. "Make Labor Day memorable with Trolley Pub! πŸŒ† Save 10% using 'GETAWAY'. Book your adventure and let’s celebrate the holiday in style. Offer ends September 5th. 🚎✨"

Halloween Campaign

Short Description: Get ready for a spooktacular Halloween with Trolley Pub! This October, we're inviting ghosts, goblins, and everyone in between for a thrilling ride through the city. Enjoy a 10% discount on all bookings with the promo code "PUBCRAWL."

Dates:
  • September 26th: Kick off the campaign preparation β€” finalize and schedule all promotional materials.
  • October 3rd: Launch the campaign to the public.
  • October 31st: End the campaign with a Halloween night to remember. Post-campaign activities include results review and promotional material removal.

Code: "PUBCRAWL" for a 10% discount on your booking, valid until October 31st.

Marketing Campaign Outline

Short Organic Social Media Post Captions:

  1. "πŸ‘» Dare to join us for a Halloween ride? Use code 'PUBCRAWL' for 10% off and let’s explore the haunted streets! πŸŽƒ #HalloweenWithTrolleyPub #SpookyRides"
  2. "This Halloween, let’s make the night alive! πŸ•·οΈ Save 10% on your Trolley Pub tour with 'PUBCRAWL'. Costumes, friends, and a night of frights await! πŸšŽπŸ‘½ #HalloweenAdventure #TrolleyPubCrawl"

Highly Engaging Facebook Ad Copy:

  1. "Ready for a Halloween adventure? πŸŽƒ Join Trolley Pub for a night of thrills and chills! Use 'PUBCRAWL' for 10% off. Book your haunted ride now and prepare for an unforgettable Halloween! πŸ•ΈοΈ #HalloweenNight #TrolleyPubHaunt"
  2. "This Halloween, escape the ordinary with Trolley Pub! πŸ§› Use 'PUBCRAWL' and get 10% off your spooky pub crawl. Gather your crew, dress up, and let’s haunt the town! πŸšŽπŸ’€ #SpookySeason #PubCrawlParty"

Short Email Newsletter:

  1. "Halloween is creeping up, and Trolley Pub is ready to take you on a spooky journey! πŸ•·οΈ Use the code 'PUBCRAWL' for 10% off your booking. Whether you're looking for scares or laughs, our Halloween tour is the perfect way to celebrate. Book now before it's too late! πŸŽƒ"
  2. "Celebrate Halloween with Trolley Pub! πŸ§Ÿβ€β™€οΈ Grab a 10% discount with 'PUBCRAWL' and join us for a night filled with frights and delights. Don’t miss out on the most thrilling ride of the year. Secure your spot today for a hauntingly good time! πŸ‘»"
Short Popups for Site (w/ emojis):
  1. "πŸŽƒ Halloween Special! πŸ‘» Use code 'PUBCRAWL' for 10% off your Trolley Pub adventure. Join us for a night of spooky fun! Offer ends October 31st. Book now if you dare! 🚎"
  2. "Get ready for a Halloween to remember with Trolley Pub! πŸ•ΈοΈ Save 10% with 'PUBCRAWL'. Spooky sights, sounds, and spirits await. Book your haunted pub crawl today! πŸšŽπŸ‘½"

Black Friday / Cyber Monday Sale Campaign

Short Description: Gear up for the biggest sale of the year with Trolley Pub! This Black Friday and Cyber Monday, we're offering an unbeatable deal to kick off the holiday season. Customers can enjoy a 20% discount on all bookings with the promo code "BFCM20". From eye-catching social media posts and compelling Facebook ads to enticing email newsletters and engaging website popups, our campaign is designed to attract shoppers looking for unique holiday experiences.

Dates:

  • Nov 18: Begin campaign preparations β€” schedule and fine-tune all promotional materials.
  • Nov 25: Officially launch the Black Friday / Cyber Monday sale.
  • Dec 2: Conclude the campaign, follow up with a review of the campaign's performance, and remove promotional materials.

Code: "BFCM20" for a 20% discount on your booking, valid from November 25th to December 2nd.

Short Organic Social Media Post Captions:

  1. " Black Friday just got better! Use code 'BFCM20' for 20% off your Trolley Pub adventure. Shop the sale that takes you places! Valid Nov 25 - Dec 2. #BlackFridaySale #TrolleyPub"
  2. "Cyber Monday Alert! πŸ–₯️ Score 20% off Trolley Pub tours with 'BFCM20'. The best deal to experience the city in a unique way. Don’t miss out! #CyberMondayDeals #TrolleyPubExperience"

Highly Engaging Facebook Ad Copy:

  1. "Don't let this deal roll by! 🚎 This Black Friday to Cyber Monday, get 20% off Trolley Pub tours with 'BFCM20'. Book your holiday outing at a fraction of the price. Hurry, offer ends Dec 2! #BFDeal #CyberSavings"
  2. "The sale you've been waiting for is here! πŸŽ‰ Use 'BFCM20' for 20% off on Trolley Pub bookings. Explore, enjoy, and save big this holiday season. Valid Nov 25 - Dec 2. #BlackFridayCyberMonday #TrolleyPubDiscounts"

Short Email Newsletter:

  1. "Ready, set, save! 🎁 Our Black Friday/Cyber Monday sale starts now. Use code 'BFCM20' for 20% off all Trolley Pub tours. Give the gift of adventure this holiday season or treat yourself to a memorable experience. Act fast, sale ends Dec 2!"
  2. "Exclusive Holiday Offer: 20% off Trolley Pub Tours! 🚎 Use 'BFCM20' at checkout from Nov 25 to Dec 2. Whether planning a holiday party or looking for the perfect gift, our tours are sure to impress. Don’t let this deal pass you by!"

Short Popups for Site (w/ emojis):

  1. "🎁 Black Friday/Cyber Monday Exclusive! Use 'BFCM20' for 20% off your booking. Celebrate the holidays with Trolley Pub. Offer valid Nov 25 - Dec 2. Book now and save! 🚎"
  2. "Holiday Sale Alert! Get 20% off Trolley Pub tours with 'BFCM20'. The perfect way to enjoy the festive season. Don’t wait, offer ends Dec 2. πŸŽ‰"

Holiday Lights Tour Campaign Summary

DISCLAIMER: See Creating Unique Tour Listings for Increased Sales and Market Appeal for curating a customized experience for the holidays - this can lead to a big increase in appeal and revenue. What you are able to curate will change what assets you use below, don't be afraid to get creative here!

Short Description: Experience the magic of the holiday season with Trolley Pub's exclusive Holiday Lights Tour! From December 1st to January 1st, we're offering a curated tour of downtown's best holiday lights, coupled with stops at the finest Christmas cocktail bars. Our trolleys will be festively decorated to enhance your holiday spirit. Enjoy this special tour at a 15% discount using the promo code "LIGHTS". Our campaign will illuminate social media, dazzle with Facebook ads, warm hearts with email newsletters, and shine through website popups, all designed to attract those looking to celebrate the holiday season in style.

Dates:

  • Nov 20: Begin campaign setup β€” prepare all promotional materials.
  • Nov 27: Launch the Holiday Lights Tour campaign.
  • Dec 25: Campaign concludes, followed by performance review and removal of promotional content.

Code: "LIGHTS" for a 15% discount on your booking, valid from December 1st to January 1st.

Short Organic Social Media Post Captions:

  1. "✨ Light up your holidays with our Holiday Lights Tour! 🚎 Use code 'LIGHTS' for 15% off. Discover downtown's festive lights and cozy up in Christmas cocktail bars. πŸŽ„ #HolidayLightsTour #TrolleyPub"
  2. "Experience the magic of the season! 🌟 Book your spot on the Holiday Lights Tour with 'LIGHTS' for 15% off. Festive trolleys, dazzling lights, and spirited stops await! 🍹 #FestiveRides #ChristmasSpirit"

Highly Engaging Facebook Ad Copy:

  1. "This holiday season, let Trolley Pub guide you through a wonderland of lights and cocktails! πŸŽ… Use 'LIGHTS' for 15% off on our Holiday Lights Tour. Embark on a festive journey through the best-decorated downtown areas. Don’t miss this limited-time offer! 🚎✨ #HolidayCheer #TrolleyTours"
  2. "Ready for an unforgettable holiday adventure? πŸŽ„ Join our Holiday Lights Tour and enjoy 15% off with code 'LIGHTS'. Discover the most beautiful holiday lights and enjoy festive cocktails along the way. Book now for a merry and bright experience! 🍸 #LightUpTheNight #HolidayExcursion"

Short Email Newsletter:

  1. "Celebrate the Season with Our Holiday Lights Tour! 🌟 Use promo code 'LIGHTS' for 15% off and join us for a special journey through downtown's holiday spectacle. With festive trolleys and stops at the best Christmas cocktail bars, it’s the perfect holiday outing. Book now and make your holidays brighter!"
  2. "Don’t just dream of a white Christmas, make it sparkle with our Holiday Lights Tour! 🎁 Save 15% with 'LIGHTS' and experience a dazzling display of lights and holiday cheer. Perfect for friends, family, or a special date night. Reserve your seat today and create lasting memories!"

Short Popups for Site (w/ emojis):

  1. "πŸŽ… Holiday Special! Get 15% off the Holiday Lights Tour with 'LIGHTS'. Join us for a festive ride through the city’s holiday heart. Book now and make your season shine! 🚎✨"
  2. "✨ Make Your Holidays Brighter! Save 15% on our Holiday Lights Tour with code 'LIGHTS'. Experience the magic of decorated trolleys, stunning lights, and festive bars. Don’t wait, offer valid through December 25th. πŸŽ„πŸΉ"


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