Description:

Steps:

Planning and Decision-Making

1. Choose the Right Time:
   • The grand opening phase is an ideal time to launch a Groupon campaign for maximum impact.
2. Contact Our Groupon Partner:
   • Reach out to our dedicated Groupon partner who is familiar with the type of campaigns we run.
3. Decide on the Discount:
   • Determine how much of a discount you're willing to offer to customers. Remember, the larger the discount, the more attractive the deal. For example, if your tour costs $500 and you offer a 20% discount, the customer will pay $400.
4. Calculate the Commission:
   • Groupon usually takes a commission of 20-25%. Aim to keep this as low as possible. The commission is taken on the discounted price the customer pays.
5. Choose Tour Types and Schedule:
   • Decide on the type of tours you want to offer (e.g., mixer tickets, private tours) and the days you want them available.

Recommended Settings

1. Our Recommendation:
   • We suggest offering a 21% discount to customers and making multiple options available seven days a week, at all times, and for all passenger counts.

Campaign Setup and Launch

1. Provide Campaign Details:
   • Supply all necessary information to our Groupon partner, including the decided discount rate, commission, and tour types.
2. Submit Photos and Deal Description:
   • You'll need to provide high-quality photos and a compelling description of your deal to entice potential customers.
3. Review and Approve:
   • Once the campaign is set up, review all details for accuracy before approving the campaign for launch.
4. Monitor and Tweak:
   • After the campaign is live, monitor its performance and make necessary adjustments for optimization.

Resources:

1. Groupon Merchant Center - Comprehensive guide on how to use Groupon for business.
2. Groupon Business Development Manager:

• Joel Williams P: 480-201-3362  | E: Joewilliams@groupon.com

Audit Checklist:

• Contacted our Groupon partner.
• Decided on the discount rate and calculated the commission.
• Chosen the type of tours and schedule.
• Supplied all necessary campaign details, photos, and descriptions.
• Reviewed and approved the campaign.
• Monitoring the campaign's performance.

What Good Looks Like:

1. A well-structured Groupon campaign that aligns with your grand opening objectives.
2. High customer engagement with your deal, leading to more visibility and reviews.
3. Effective use of the Groupon platform, with regular monitoring and adjustments to optimize the campaign.
4. Meeting or exceeding initial targets for customer reach, bookings, and reviews.